Artisanal handcrafting is a pillar of the Mou brand ethos. Each unique Mou product is created by skilled artisans using traditional handcrafting techniques such as hand-cutting, hand-sewing, hand-weaving, hand-knitting, hand-crocheting and the delicate application of embellishments from sequins, studs, tassels, hotfix rhinestones, gems, patches and metal accessories; to the careful selection of skins and hand cutting of patterns to maximise the beauty and colours of the materials. This incredible attention to detail means that the resulting Mou products are often more like beautiful works of art.